The Internship and The Purge will enter the market this weekend in an effort to dethrone Fast & Furious 6 as the top film at the box office. Will either succeed? Don't care really, I will go and see Will & Jaden Smith's After Earth.
The Internship
PROS:
- Vince Vaughn and Owen Wilson have a strong box office history together.
- Marketing has been ever-present, including a high volume of free early screenings.
- With audiences generally disappointed in The Hangover Part III, this could stand to gain some interest from those seeking a comedy.
CONS:
- Vaughn's and Wilson's last big hit was eight years ago with Wedding Crashers. In recent years Vaughn has headlined several box office disappointments.
- This Is the End, opening five days later, has been the recipient of stronger buzz. Could it further soften demand for this?
The Purge
PROS:
- Social network activity has been extraordinarily strong with Twitter delivering an impressive volume of conversation this week.
- Audiences may be looking for something outside the realm of big blockbuster pics after a month crammed full of them.
- Early buzz for the film has been quite positive relative to its genre.
CONS:
- The concept could skew strongly toward males and the Internet crowd.
- With the market dropping sharply last week and the strong-selling Man of Steel around the corner, will audiences head to the theater this weekend or save their cash for summer's next slew of high profile titles?
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