2 Guns
PROS:
- Denzel Washington and Mark Wahlberg have commanded strong box office power over the last few years.
- With The Wolverine being the latest in a line of live-action flicks that have missed breakout status, that could mean some demand for a more "realistic" actioner.
- Facebook and Flixster activity are trending ahead of Washington's Safe House during comparable points.
CONS:
- Twitter activity, while generally healthy, has been trending behind Safe House.
- Potential overlapping in Washington's and Wahlberg's core audience could prevent a major breakout.
- As August begins, the summer market is expected to slow down.
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