This weekend my eyes will be taking in Divergent, how about you?
Divergent
PROS:
- The adaptation's book sales have been stronger than most young adult book-to-film conversions.
- Following the success of Harry Potter, Twilight, and The Hunger Games, teen audiences are looking for this kind of movie right now.
- Pre-sales have been consistently strong for the past few weeks.
- Online tracking has been strong across Twitter and Facebook.
CONS:
- Although popular, the Divergent series isn't considered as widely appealing as The Hunger Games. Adult audiences may not go in for this one.
- Aside from Potter, Twilight, and Hunger, most young adult adaptations have failed to generate much traction at the box office.
- Flixster activity has left something to be desired.
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