This weekend, Noah opens as March comes to a close will you look for a spot on the ark this weekend?
PROS:
- Darren Aronofsky's directorial star has risen since his success with Black Swan.
- The Biblical tale should appeal well to religious audiences.
- The film's recognizable cast, led by Russell Crowe, increases its mainstream potential.
- Twitter and Flixster buzz are healthy.
CONS:
- Aronofsky himself won't be much of a draw.
- The controversy preceding the film's production could hinder demand just as easily as it could boost audience curiosity.
- Crowe hasn't driven a major box office success in years.
- Facebook activity leaves something to be desired, trailing Son of God at the same point.
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